Will recruit channel partners to carry its media streaming services and solutions

UBICS Inc, the Pittsburgh, US, based IT Services Division of the $2 Billion UB Group, has entered the Middle East market in a bid to expand its operations in India and the Middle East region. The company boasts of providing cutting edge solutions and services to organisations in diversified vertical segments across 14 countries in the region through its reseller partners.

"UBICS is a provider of interactive streaming media solutions and services that delivers interactivity anytime, anywhere," said Sunil Patil, the President of Global Solutions at UBICS. "We offer solutions for interactive video-on-demand, broadcasts, video conferencing and interactive webcasts. Our SeeItFirst solution, which is an interactive video streaming platform, allows content owners to create interactive streaming media by synchronising video and web assets, and serving quality images to engage their audience, at any bandwidth, on any device."

In a bid to appoint channel partners for its products and solutions, UBICS has initiated its Partner Program for the Middle East. As part of this initiative, the company will also invest in setting up a technical and reseller support centre in Dubai. "In the short term, we are penetrating the market," explained Patil. "We are trying to build our customer base, announcing our presence to the market right now, we are still new to the market. " Though the company has not freezed at any number of channel partners to be recruited, it is looking for exclusive partners who can cater to the specialised segments its products fit in.
UBICS offers a variety of products and solutions, and is currently highlighting its SeeltFirst interactive video streaming solution for the regional market. This video conferencing application according to the company delivers valuable and entertaining content for the user and exponentially increases revenue opportunities and cost savings for content owners. The application provides the capability for live streaming or video on demand for training, and videoconference archiving, while optimising bandwidth on existing networks. The solution also automates the complex tasks associated with using streaming media, making it simple for non-technical users to capture and deliver programs.

"The SeeltFirst solution can be used for delivering live webcasts, to cost-effectively communicate with employees or customers," added Patil. "It can also be used to provide real-time access to financial and market information such as compliance updates or analyst communications." According to the company, high-profile ventures such as the Dubai Internet City, Dubai Media City, Dubai Studio City and Dubai Media Production Zone, will accelerate the electronic media and communication growth in the region.

"Our Partner Program provides everything you need to get started quickly and ensures a winning partnership," explained Patil. "By joining the UBICS Partner Program, you work hand-in-hand with our channel managers who are available to assist you at every stage, to enhance your communication offerings and generate significant return on your investment." According to the company, its channel community will primarily consist of Value Added Resellers (VAR) and content delivery vendors, who provide IT solutions to customers in the 5MB and enterprise business. The company wants to partner with resellers who demonstrate strong commitment towards customer care, and capitalise on UBICS's technology solutions by translating them into profitable business propositions for their clients in the Middle East.

The company wants to partner with companies that currently resell products and services such as audio, video and web-based conferencing, advanced and internet-based communications services, voice and data services, and other telecommunications products. "UBICS' certified sales and technical team will also assist the channel by ensuring efficient pre-sales consultancy and post-sales support system," added Patil. "We work together with our reseller partners and ensure they succeed in meeting the challenges of client requirements by providing end- to-end support services including product training, joint sales/marketing activity, pre-sales consultancy, project implementation, technical support and maintenance, technical workshops, and so on.,

The company claims that it has many successful installations in India and the USA, and wants to do the same in the Middle East region. The company further adds that its solutions are unique, and since they are entirely browser-based, publishing and modifying the streaming video interactivity can take place anytime, anywhere. In the coming months, the company plans to conduct seminars, workshops and events for resellers and end-customers, to showcase its new technological developments in video streaming.